Tag: DTC

Money pile and medicine pills representing medical expenses
Of the many policy ideas in the Trump administration’s “blueprint” for lowering drug prices, one that got a significant amount of attention was a proposed requirement to have televised drug advertisements carry the list prices of drugs. Now, one of the largest drugmakers in the country has decided...
A proposal by the Trump administration to address the high prices of drugs by making drugmakers include list price information in direct-to-consumer advertising received renewed attention in Congress this week. But while a recent study indicates that high list prices can indeed diminish interest in a drug, it...
shut down, startup crash
Driver, a startup based in San Francisco, launched in September with big name backers and a goal to use technology to transform the clinical trial recruitment and matching process for cancer patients. Two months later, the company has skidded to a halt. It has laid off its employees and...
The Trump administration wants to go further than the pharmaceutical industry in compelling drugmakers to include pricing information in ads, but an expert doubted whether the administration’s plan will yield lower drug prices. However, another expert said it could result in strong enforcement measures. The Pharmaceutical Research and Manufacturers...
Money pile and medicine pills representing medical expenses
The US is one of only two countries in the world – the other is New Zealand – where direct-to-consumer drug advertising is allowed. But in addition to being a reason why digital video recorders were invented and occasional fodder for stand-up comedians, DTC ads will soon also...
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